A color is not just a visual concept
or image - it is a wavelength, a frequency, a pattern, activity
or motion. Not only our sight, but other senses as well, are
enlivened by various motions or frequencies when we smell, taste,
hear and feel.
When we identify
a certain aroma, for instance, or a particular taste sensation,
our response is similar to the motion that occurs within our cells
when we look at a certain color.
So, when we call our products by a color name, we are referring
to the elemental qualities inherent to a particular frequency
or pattern of motion -- an inner motion
that initiates a certain
or way of seeing or moving -- an we call those different
states "modes of human endeavor" or "parts of ourselves",
such as thinking, reflecting, acting or praying.
Each color has a distinct effect on the senses which is felt at
the physical, mental, and emotional level. For instance, red creates
a feeling of warmth, safety, and tenderness; Blue a feeling of lightness,
clarity and peace.
As the senses quicken in response
to the qualities in each color, we simply feel more complete, and
begin to notice images, patterns, thoughts, and ideas in the course
of our daily lives that enrich, enlighten and bring resolution to
that which we have felt before.